Renowned for her artisan’s touch, Megan Park creates a collection that mixes the ancient traditions and craft of hand embroidery with the cuts, shapes and fabrics of today to create heirlooms of the future.

Australian-born Megan Park studied fashion design at RMIT, and upon leaving college began work as a textile designer in Melbourne. In 1993 she moved to London to begin designing textiles for a well-respected agency working for the likes of Givenchy, Dries van Noten and Kenzo. In 1997, Megan launched her own label in London with an eponymous collection of evening bags and scarves, which has now grown to include womenswear and accessories collections, as well as Megan Park Girl (for girls aged 2-6,) and Megan Park Home (a soft furnishings home collection). Having established her reputation Internationally, in 2004 Megan followed her heart back to Australia, which is now where she and her team are based.

Every item in Megan Park’s collection is designed and developed in-house and is exclusive. Each fabric is hand-dyed according to the season’s palette, before being stretched over a frame for embroidery, and finally the garment is assembled by hand. Printing techniques employed include hand block and hand screen-printing, each colour individually applied under the trained eye of the printer who keeps up a steady, seamless pattern. Embroidery is applied by hand, using two traditional styles of embroidery – zardosi and ari, which incorporate a variety of different beads, sequins, crystals and stones, all of the highest quality. This sumptuous beading, embroidery and hand printing are Megan’s trademarks, and her feminine designs have a timeless appeal.

Megan Park’s international success continues to grow as she sells in the most reputed stores worldwide and garners the attention of the fashion press and followers of fashion who respect a collection that is both current and timeless.

‘Clothes like these are modern antiques and don’t go out of fashion. When they are not being worn, they are hung from a picture rail like a work of art. It seems almost philistine to hide them away. ‘ The Independent Newspaper ’ UK